Video Brochure
In an effort to attract veterinarians looking to sell their practice, yet keep their company's culture, Lakefield Veterinary Group added a video brochure to its merger & acquisition brand collateral. I demonstrated the company's core values by highlighting a testimonial and expressed the company's culture with photos of its team.
Lakefield Veterinary Group
A family-owned, veterinary hospital acquisition company
Media
Corporate Design, Brochure, Marketing Collateral
Goal
Standout from competitors by showcasing the company's message as a motion picture
Emphasized Lakefield's Culture
Focused design around Lakefield's library of team photos.
Engaging
Simple graphics guide the viewer to the main feature; the story in the video.
Featured Callout
Increased credibility by highlighting a selling veterinarian's testimonial.
