Ford Focus Direct Mailer
Direct mail piece demonstrating the eco-friendliness of the 2018 Ford Focus. Targeting new drivers, the theme “focus your zen” was brought to life with a mini zen garden kit. Minimalist design and the recognizable Ford color position the 2018 Ford Focus as a clean alternative to electric vehicles.
Concept Work
Concepted idea for the automobile manufacturer, Ford Motor COmpany and their 2018 Focus
Media
Direct Mail Piece, Marketing Collateral, Pamphlet
Goal
Reach the new driver audience and give them peace of mind with their new roles on the road with the 2018 Ford Focus' safety and eco-friendly features
Calming
Using the idea, "Focus Your Zen," I combined an informational pamphlet with an interactive mini zen garden.
Informational
The pamphlet contains prominent features to the hybrid vehicle and directions on how to decorate your zen garden.
Compact
The entire contents can be neatly packed inside the outer sleeve.
