Clif Bar Corporate Advertisements
Although a relatively young company, Clif Bar has a rich history of travel and research. Each ad demonstrates the devotion the company has for the environment, and how travel has inspired them to create more eco-friendly products and packaging. The print ads focus on typography, with a combination of travel illustrations and inspirational quotes emphasizing the passion for travel.
Concept Work
Concepted idea for the energy food and drink producer, Clif Bar & Company
Media
Corporate Design, Print Ad, Illustration
Goal
Display Clif Bar's company history by storytelling through illustrations and locational maps
Captivating
The combination of illustrations, relevant map background, and copy create three elements of storytelling.
A Clear Purpose
Unique inspirational quotes paired with Clif Bar's company history is a motivational walkthrough to how the company came to be.
Sense of Adventure
The hand-drawn illustrations interact with both the story and the map element.
Travel Inspired
The series of advertisements follows the same theme; a passion for travel.
